In the recent years, online internet marketing has created quite the storm in the internet world. Online business owners and marketing junkies have been studying up on and creating their own successful marketing strategies for their businesses and/or their clients.
As popularity of these websites has expanded, there came a time when it was imperative to compare competitor websites to see how properly their website was fairing up against the competition. This led to more marketing tools and resources whose goal was to promote websites and improve a website’s online presence.
Internet business owners and marketing specialists are taking advantage of search engine marketing and optimization techniques and other social media campaigns to better their site’s rankings. It has become necessary to keep track of which campaigns work best to properly weigh how a certain website is thriving on the Web.
Here are three easy ways to evaluate your competing pages.

• Get together some broad information about each competitor, like stats about their unique visitors each month, how long the website has been functioning, how many inbound links they receive, any social media tools and/or websites they use, and their page rank. Get help form a company that does social media marketingif you’re not familiar with the new social media on the web.
• SEOQuake.com is one helpful research tool for contrasting broad website data, such as domain age, Alexa rank and inbound links. There is a tool to get the details of each inbound link and where it is coming from, which is accommodating for deciding if the competitors are getting links from genuine sources. This tool also shows which pages are being indexed by Google and other accepted search engines, what their last cache date, or in other words, the last time that Google crawled the website, and their page rank. SEOQuake is also helpful when comparing a website’s social media presence by seeing how the competitor is fairing on websites like Digg and Delicious.
• Finally, compare the traffic of the competing websites. A well-liked and free resource is Compete.com, where a user can compare up to five different websites to see where visitors are coming from and what monthly traffic trends are for each month and year.

Ryan Frank is an avid writer and blogger living in San Diego, CA.

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