“Marketing is moving from a one way monologue to a two way conversation,” this is the evolution of social media.

Hence the word “social.”

This may not be appreciated by short sighted marketers, but if you’re in business for the long run the opportunity to connect with potential customers in an environment where buying defenses are much more relaxed is tremendous.

Keep in mind that these social connections are not for selling but for relationship building and “Trust Factor Optimization.”

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